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Where the world ends, a new experience gets started. Another addicted

Advertised Brand: South Africa

Concept Copy, art: Giuseppe Di Benedetto
Copyright © 2010 Giuseppe Di Benedetto

BRIEF
The Chief Marketing Officer Council (the CMO Council) in partnership with the International Marketing Council of South Africa and other South African marketing leaders has provided a creative brief below that explores the nation of South Africa as a brand , the intended audience of this campaign, and a wealth of resources you should use to inspire your ad. With the world's eyes upon it as host of the 2010 FIFA World Cup, South Africa is seeking to establish itself as a competitive and relevant nation brand. Contestants are invited to submit a print ads that advance this objective in an innovative, meaningful and memorable way. The aim of this country branding exercise is overarching: to imprint on the minds of decision-makers, opinion leaders and trendsetters everywhere -- the target audience -- an image of South Africa as a desirable and distinctive place to visit , conduct business, invest, source products, services and ideas, host gatherings and experience a unique, unrestrained blending of cultures and hospitable, friendly people

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Where the world ends, a new experience gets started.
Photo: landscape of Capetown .

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Advertised Brand: Sky HD Brasil

Concept, copy: Giuseppe Di Benedetto

Art: Stefania Piredda

BRIEF

SKY was Brazil’s first cable television provider and the first digital satellite provider. After 13 years of Brazil operations, SKY merged with DIRECTV in 2006, and today, SKY is the largest operator of HDTV in Latin America. They offer HD for more than 1.8 million customers, a third of all cable subscribers in Brazil. Yes, SKY was the first to launch almost everything that makes Brazilian TV great; the original digital television, interactive TV, the first digital video recorder (SKY+) and they have the most high-def content in the market on SKY HDTV. SKY wants you to develop video or print ads promoting one or more of the below features of SKY’s Brazil HDTV subscription satellite television service. These ads are to be part of the “ SKY From Friend to Friend ” promotion, so the idea is to make an ad that communicates one or more of the below benefits directly to a friend. SKY is especially looking for ads that are fun, unusual & persuasive.

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Are you an incurable channel-zapping addicted? Only SKY HD offers you up to 28 High Definition channels with the best of: TV series, documentaries, movies and sports, at an incomparable quality and most lively colours.

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Advertised Brand: Momo Design by Three Italy

Concept, copy, art: Giuseppe Di Benedetto

Copyright © 2010 Giuseppe Di Benedetto

BRIEF

All the magazines that have compared the different players, indicate in 3 keys together with the best prestazioni.C 'is a very specific technical reasons. 3 does indeed travel on its signal data infrastructure with proprietary traffic capacity far above the competition: "highways" against "street." In addition, these "highways" are not very crowded, so browsing is a pleasure. 3 short lines on the internet there is room for everyone, as in this contest. Attarverso a print and communicate in a fun, light and the superiority of viral internet mobile solutions of 3 new keys signed by Momo Design: Fast, stable and high performance.

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