Advertised Brand: South Africa Concept Copy, art: Giuseppe Di Benedetto
Copyright © 2010 Giuseppe Di Benedetto
Copyright © 2010 Giuseppe Di Benedetto
BRIEF
The Chief Marketing Officer Council (the CMO Council) in partnership with the International Marketing Council of South Africa and other South African marketing leaders has provided a creative brief below that explores the nation of South Africa as a brand , the intended audience of this campaign, and a wealth of resources you should use to inspire your ad. With the world's eyes upon it as host of the 2010 FIFA World Cup, South Africa is seeking to establish itself as a competitive and relevant nation brand. Contestants are invited to submit a print ads that advance this objective in an innovative, meaningful and memorable way. The aim of this country branding exercise is overarching: to imprint on the minds of decision-makers, opinion leaders and trendsetters everywhere -- the target audience -- an image of South Africa as a desirable and distinctive place to visit , conduct business, invest, source products, services and ideas, host gatherings and experience a unique, unrestrained blending of cultures and hospitable, friendly people
The Chief Marketing Officer Council (the CMO Council) in partnership with the International Marketing Council of South Africa and other South African marketing leaders has provided a creative brief below that explores the nation of South Africa as a brand , the intended audience of this campaign, and a wealth of resources you should use to inspire your ad. With the world's eyes upon it as host of the 2010 FIFA World Cup, South Africa is seeking to establish itself as a competitive and relevant nation brand. Contestants are invited to submit a print ads that advance this objective in an innovative, meaningful and memorable way. The aim of this country branding exercise is overarching: to imprint on the minds of decision-makers, opinion leaders and trendsetters everywhere -- the target audience -- an image of South Africa as a desirable and distinctive place to visit , conduct business, invest, source products, services and ideas, host gatherings and experience a unique, unrestrained blending of cultures and hospitable, friendly people
ADV
Where the world ends, a new experience gets started.
Photo: landscape of Capetown .
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