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Advertised Brand: Sky HD Brasil

Concept, copy: Giuseppe Di Benedetto

Art: Stefania Piredda

BRIEF

SKY was Brazil’s first cable television provider and the first digital satellite provider. After 13 years of Brazil operations, SKY merged with DIRECTV in 2006, and today, SKY is the largest operator of HDTV in Latin America. They offer HD for more than 1.8 million customers, a third of all cable subscribers in Brazil. Yes, SKY was the first to launch almost everything that makes Brazilian TV great; the original digital television, interactive TV, the first digital video recorder (SKY+) and they have the most high-def content in the market on SKY HDTV. SKY wants you to develop video or print ads promoting one or more of the below features of SKY’s Brazil HDTV subscription satellite television service. These ads are to be part of the “ SKY From Friend to Friend ” promotion, so the idea is to make an ad that communicates one or more of the below benefits directly to a friend. SKY is especially looking for ads that are fun, unusual & persuasive.

ADV
Are you an incurable channel-zapping addicted? Only SKY HD offers you up to 28 High Definition channels with the best of: TV series, documentaries, movies and sports, at an incomparable quality and most lively colours.