Concept, Copy, Art: Giuseppe Di Benedetto
© Copyright 2011 Joseph Di Benedetto
© Copyright 2011 Joseph Di Benedetto
For This is not Journal, was not commissioned by any entity and does not see the light in any medium. The logo is fictional, created specifically for this project. Irpinia, get natural is an experiment in communication but also a territorial tax (affective) to a land little known to the general public. Few know geographical location, Many remember her exclusively for the 1980 earthquake. A corner of Italy that has never been, in official terms, a campaign advertising. light years away from the frenetic metropolitan and anxieties there is a place that holds the same magic for centuries. His name is Irpinia.
The advertising campaign
Nature, in its various forms, is the common thread of the campaign. Streams, springs, peaks, lakes, forests, vineyards, wheat fields, caves. Nature takes over, shows his creative diversity in four variations: in the forests and peaks of Picentini Regional Park and the Regional Park of feverfew, the rapids of the river Sele, in the beautiful views Vineyard Valley Heat, in the rolling hills of the south west, a succession of emotions, suggestions that only the Irpinia is able to arouse.
The visual discovers his name, an invitation to remember thanks to the association between the lettering and its contents, or the tourist offer of the territory. The edge is clean and simple, featuring colors that bring out the required visual.
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