Saturday, September 25, 2010

Football Punching Bag

Crowdsourcing: ideas across borders. The

Brand: Social Media Week
Concept, Copy, Art: Giuseppe Di Benedetto
© Copyright 2010 Joseph Di Benedetto

BRIEF
For the first time in Italy comes the Social Media Week . In Milan from 20 to 24 September 2010, the most important worldwide event dedicated to social media. The theme of the contest is just the crowdsourcing. Its value. Its potential. His ability to involvement, innovation and creating new opportunities. The crowdsourcing fact gives the opportunity to meet, discuss, share, producing creativity on any topic, including unusual and unconventional.

ADV
The roller coaster as a metaphor for crowdsourcing: a group of people , unknown each other, living a new experience, collective in the same "direction" for the formulation of creative new ideas. The ad in key hyperbolic, wants to communicate a sense of total freedom of the new media phenomenon, an innovative, out of the ordinary rules and patterns.

TRANSLATION
Inglese: Any Ideas beyond limits
Français: Idées au-delà de chaque frontière
Português: Qualquer Ideias Além de Fronteira.

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