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SLURP, SNIFF, WOW, SPLASH!

Advertised brand Contest: Airtech by Arexons
Concept copywriters, art: Giuseppe Di Benedetto
Copyright © 2010 Giuseppe Di Benedetto

BRIEF

Airtech 's perfume innovative car produced by Arexons , a leader for over 80 years producing products for the care and maintenance of the car. Airtech, unlike all other similar products on the market, has a horizontal development so as to fit smoothly in space where it is located. And no wonder: its design was entrusted to the extraction of Pininfarina, which has dashed lines inspired by the captivating world of perfumery. What prompted you to promote your product, plus the emergence and distinctive features or tell stories or situations that are aimed at the Airtech deodorant. The target to which you have to think of contact is mainly composed of new consumers: or young women attention to aesthetics as well as functionality. Therefore used a tone of voice young and fresh.

ADV
I decided to tell Airtech, and its four species, through the use of onomatopoeic figures , therefore proposing speech sounds and noises associated with an object or a person you want to reference. These figures are widespread and recognizable by the target audience, think of the role they play in the language of comic books or slang typical Internet users. Every fragrance has been associated with a figure of speech, appropriately designed for the essence of reference:
Ocean > "SPLASH": the sound of water, when he dives.

Balsamic > "SNIFF" smell something.

Vanilla > "SLURP" reaction to the sight / smell of something delicious.

Lavender > "WOW" is an expression of wonder, in a positive way.