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Advertised Brand Contest: Samsung Galaxy Tab
Concept, copy, art: Giuseppe Di Benedetto
© Copyright 2010 Joseph Di Benedetto


BRIEF

Communicate the advantages of the new Galaxy Tab, Samsung signed the revolutionary tablet. The new Galaxy Tab is the "must-haves of the moment thanks to the sleek, minimalist lines, sought. The size makes it perfect for any occasion: it is comfortable with him always in stock, thanks to the weight of only 380 grams. It is the perfect travel companion to stay connected and share images anywhere.


ADV

A new icon, the product as a new object of worship. The slogan of the campaign conveys so iconographic and multi-subject "important" the main objective of communication to present the revolutionary new product applications. objective of the print is therefore draw attention to the performance of the new technological object, through a deliberately hyperbolic use of some icons that characterize the technology of the new Samsung Galaxy Tab:


Navigation with 7-inch tablet

Forget the stress of traveling without knowing the road, arrive at your destination as quickly as possible by the Google Map Navigator .

Augmented Reality with 7-inch tablet

With Augmented Reality, you can view real-time useful information about what you are framing.

Social Hub with 7-inch tablet

Order and to better synchronize all your contacts online with respective Hub. Aggregating the e-mail, SMS, Instant Messaging and information of the various social networks.

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I'm back ... I'm back

After all this time I am with some new creation.

After the birth of Bianca I had little time but when I got organized I could make some new jewelry, short reach even new floral creations such as picture frames and mirrors ... a whole line dedicated to my beautiful Princess.

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After all this time I'm back here I am again with some new creation.

After the birth of Bianca I Had little time But I Could Organized When I make some new jewelry, short reach even new creations Such as floral frames and mirrors ... a whole line dedicated to my beautiful Princess.

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I LOVE NEW ICON CASA.IT

Advertised Brand Contest: Casa.it
Concept, copy , Art: Giuseppe Di Benedetto
Copyright © 2010 Giuseppe Di Benedetto

BRIEF

CASA.it was founded in 1996 with the aim of making it easier to find a home by providing real estate agencies and private space on the Internet to search, sell or rent the house. discover "the soul home" of Casa.it, to send the best message a brand close to people. The claim will be linked to the key concept "... ... I love, I love casa.it. What to do? Seize the day. Represented the most significant moments, entertaining, humorous and emotionally moving events of daily life in the home.

ADV

The campaign consists of three print multi-subject to "highlight the beauty of living the home environments, the game, moments of relaxation, the small pleasures / fads that only 'home, for excellence can give ai suoi “abitanti”. Il claim è legato al concetto chiave, espresso nel brief, I love ...., I love Casa.it , a sua volta declinato in 3 varianti: 

I love Sunday Morning:  per tutti quelli che la guerra si fa solo a letto;
I love my Pet:  per tutti quelli che a casa, il bagno caldo, mai da soli;

I love Midnight:  per tutti quelli che lo spuntino di mezzanotte è un richiamo irresistibile.